Massive Financial Implications for the Eagles win streak. USA Rugby Must Do Whatever it Takes to gain Inclusion in Top Tier of World Rugby’s “League of Nations” 5

Today, whatever that strategy is, it is my highest and strongest recommendation to USA Rugby’s Leadership that supporting our Men’s Eagles XVs becoming a Top 12 team in the World (safely in the Top 12) must become an absolute top priority. There are $$ Millions at Stake in Sponsorship, Media, Licensing, and Gate Revenues.

Thoughts on Site Selection for Rugby Tests in North America. USA Rugby v Rugby Canada. Festival – All grades, both sexes. 2

In the future, I’d propose home and home CANAM’s each year featuring a weekend festival of all age grades and both sexes playing their ‘Tests’. The weekend would culminate in a Senior men’s game and have no less than 10,000 spectators in a specifically selected location. Canada should do the same. This would be growing the game, not arbitrarily sent to remote places in our geography. More…

Personnel Changes at RIM, Opportunities grow for USA Rugby! 4

These changes; RIM’s new state, the opening of numerous Board Seats (King and Kimmett are up in July as well), AND the recent resignation of USAR CEO Dan Payne literally creates a ‘Blue Ocean’ of opportunity for the new leaders of the Union. I refer to the new CEO, the new Board, as well as what may be assigned the role of Chief Commercial Officer (CCO) that may ultimately replace the RIM role More…

American Rugby’s missed Hollywood moment 7

A unique opportunity presented itself for anyone responsible for marketing our brand. I envisioned Good Morning America, The Today Show. Any of them. A feature in a major publication or Sports Illustrated cover.

My Experience at the Women’s Rugby World Cup 2017. Belfast, Ireland. What’s next? #BringIt 5

I also believe ‘finals week’ at WRWC, if placed in the right destination could create an event of enormous interest. Semifinals could be played on a Sunday, and Finals/Consolation on the following Saturday.  The lower places could be settled at venues mid-week.  Pick a fabulous destination, market the product, and I believe in 2-3 iterations you have 50,000 people in attendance.  Regardless, World Rugby should be open to changing this format in order to open the commercial opportunity, which at this stage lies only in finals week.   More…

USA Rugby Congress Votes w/ Strong Majority to Maintain Status Quo 2

aware of the issues.  
I would like to thank each and every person who contacted me personally, or simply became a member of a very large group of people now numbering in the thousands who made a vocal support for the change Congress has begun to see is vital and necessary. This group will continue to grow.  You backed me in this challenge. Your support will be appreciated and welcome in our future endeavors.  More…

The Virtuous Cycle of Rugby 5

To have the opportunity to serve as a director of the USA Rugby board would be a perfect storm in my life as a professional. The opportunity to work in a position that is served by both heart and mind is rare. It would never be taken for granted.
I was able to “take” a lot from the game when I played, a life that defined me. I would appreciate the opportunity to give back in the same capacity. This is the ultimate “virtuous cycle of rugby”.

Massive Financial Implications for the Eagles win streak. USA Rugby Must Do Whatever it Takes to gain Inclusion in Top Tier of World Rugby’s “League of Nations” Reply

In light of this week’s World Rugby meetings in Los Angeles (Primary topic: Global Calendar), here are my previously published thoughts on this vital matter for the growth and sustainability of the rugby in the United States. The difference between being top tier and not, in the new League of Nations is as important a decision that will ever have been made in the 43 years of the USAR’s history. USA must be included in this top tier. We have Bob Latham and Gus Pichot representing us at World Rugby. Let’s support them, and hope they are as passionate about this as we all must be.

Tony Ridnell

Congratulations to the USA Eagles. Not just for the 9th Test win in a row (31-5 vs. Romania in difficult Bucharest), but most importantly rocketing The Eagles to their highest World Rugby ranking ever.

As of Monday, the Eagles will be ranked 13th in the World.

For decades, rugby people have talked about Tier 1, intended to represent The Top 8 traditional rugby playing nations (aka “The IRB Countries”).  The teams that occupy Tier 1 have not changed much over the years; only the order with which they are ranked.    Much has been written on the reasons for this lack of mobility.  It is true, ‘Tier 2’ nations are largely cut off financially from the spoils of the top level global game.

For example, today’s thriller between Japan and England at Twickenham yields exactly $0.00 for the Japanese Union.  Apparently, some of the Brave Blossoms are on $20/day. …

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