In business, just as we discuss with Rugby in America – a primary objective is ‘growth’. In rugby we talk about ‘grow the game’. Growth is not only about adding numbers, but also retention, and in the case of rugby, retaining players.
At the recent RBEA, there was discussion that there is arguably a 50% loss of participants year on year in various sectors of rugby in America. This is a staggering nuimber. Yet, we are still growing. Good news.
The American rugby community has done a phenomenal job, ‘growing the game’. Here are some possibilities if we were able to reduce the 50% loss rate, to 30%.
USA Rugby has grown a total of 1.8% over the past 5 years.
Based on numbers derived from various USAR documents on display at NDS and other meetings, USA Rugby has grown a total of 1.8% over the past 5 years. There were 119,812 members in 2015–16, and 115,000 in 2012 per the #WorkForIt graphics posted by USAR.
The graph below looks at Membership numbers for USAR, taking into consideration improved retention rates (from 50% to 30%).
The graph below looks at the financial impact of improving retention rates
We are losing participants because someone’s expectations are not being met. It could be the parents, or it could be the player (youth). Regardless, a thorough examination, with concise action plans to significantly improve member retention would go a long way to achieving some of the participant and financial goals stated in Dan Payne’s Strategy 2020
- Grow the Game
- Keep participants in the Game (Retain)
- Rugby for Life
Other Articles I have written/published on USA Rugby:
- Video (7.11.17) TR on “Winning” in American Rugby. On & Off the Field
- Video & Message to USA Rugby Congress & all Members of the American Rugby Community:
- USA Rugby Chairman Priorities/first 100 days – Tony Ridnell
- Video (7.7.17): Tony Ridnell on Integrity, USA Rugby Board, CEO Neutering, & Congress making a Bold Move!