This week was American Rugby’s Hollywood moment.
It was created on Saturday and Sunday. Two World Rugby sanctioned championships!! One on home soil.
A unique opportunity presented itself for anyone responsible for marketing our brand. I envisioned Good Morning America, The Today Show. Any of them. A feature in a major publication or Sports Illustrated cover.
Sometimes in business we have what I call 24/7 moments. It’s all hands on deck. Do whatever it takes to accomplish whatever we need to do, I.e., the mission.
Last weekend was RIM’s 24/7 moment.
Outcome: There is zero national coverage on either of these Championships.
This is the standard we may have been used to for Rugby in America, they are no longer tolerable.
People have referred to me as divisive, toxic, and other inaccurate terms. My standards are relentless for American rugby.
A world-class marketing company would be up all night, every night marketing this success immediately to whomever would listen.
The disappointment I feel towards RIMs failure in this 24/7 moment is significant. The missed opportunities continue to mount.
RIM = Rugby International Marketing, LLC
The person responsible for the RIM investment and its effect on USA Rugby is the USAR Chairman of the Board.
Please support those who can initiate and vote for the absolute required change in the USAR/RIM relationship and the personnel involved. This can wait not another day.