MLR will soon become the strongest non IRB professional rugby competition in the world, surpassing anything Japan, Italy, Georgia, Romania, has to offer. More…
Monthly Archives: March 2018
Thoughts on Site Selection for Rugby Tests in North America. USA Rugby v Rugby Canada. Festival – All grades, both sexes. 2
In the future, I’d propose home and home CANAM’s each year featuring a weekend festival of all age grades and both sexes playing their ‘Tests’. The weekend would culminate in a Senior men’s game and have no less than 10,000 spectators in a specifically selected location. Canada should do the same. This would be growing the game, not arbitrarily sent to remote places in our geography. More…
Rugby Int’l Marketing (RIM): “$20MM+ Valuation” to “Imminent Financial Catastrophe” in 9 weeks 1
Over a nine week period, RIM has gone from a valuation of over $20 Million according to Chang, to now “imminent financial catastrophe” according to Lewis. We now know Lewis’ statement to be true. More…
Personnel Changes at RIM, Opportunities grow for USA Rugby! 4
These changes; RIM’s new state, the opening of numerous Board Seats (King and Kimmett are up in July as well), AND the recent resignation of USAR CEO Dan Payne literally creates a ‘Blue Ocean’ of opportunity for the new leaders of the Union. I refer to the new CEO, the new Board, as well as what may be assigned the role of Chief Commercial Officer (CCO) that may ultimately replace the RIM role More…
American Rugby’s missed Hollywood moment 7
A unique opportunity presented itself for anyone responsible for marketing our brand. I envisioned Good Morning America, The Today Show. Any of them. A feature in a major publication or Sports Illustrated cover.
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Tony Ridnell 