I also believe ‘finals week’ at WRWC, if placed in the right destination could create an event of enormous interest. Semifinals could be played on a Sunday, and Finals/Consolation on the following Saturday.  The lower places could be settled at venues mid-week.  Pick a fabulous destination, market the product, and I believe in 2-3 iterations you have 50,000 people in attendance.  Regardless, World Rugby should be open to changing this format in order to open the commercial opportunity, which at this stage lies only in finals week.   More…